Websites for the AI era.
LX is the web and consulting studio of Ing. Alexander Birner, B.Sc., based in Ottnang am Hausruck, Upper Austria. We build websites and online shops that search engines and language models such as ChatGPT, Gemini or Perplexity can read, understand and cite as a source.
More than ten years in web development and digitalisation. You talk to the person who actually builds your website — and looks after it afterwards.
years of web development and digitalisation for businesses in Austria
point of contact — from the first question to day-to-day operation
website builders. Every site and shop is built for the business behind it, not from a template
What does “websites for the AI era” mean?
A website for the AI era is not only read by people — it is cited by language models. ChatGPT, Google AI Overviews and Perplexity answer questions directly and only name sources whose statements they can attribute unambiguously. That is exactly what we build for.
Found and cited by AI
One clear statement per page, a clean heading structure, structured data following schema.org. That lets a model prove who you are, what you do and where.
Run securely
Craft CMS with a custom front end, a small attack surface, regular updates and backups. No plugin sprawl that becomes a problem in two years.
Built for your business
Every project starts with your business, not with a template. What you don’t need, we don’t build — and we say so.
Who is behind LX?
Ing. Alexander Birner, B.Sc. — web developer and consultant from Ottnang am Hausruck. Technical education, more than ten years of practice in web development, search and digitalisation.
He works with a small team of developers and designers. We explain technology in plain language, show our numbers openly and prefer to build less that lasts longer.
What does consulting help with, concretely?
Reviewing your existing website, choosing systems and providers, leading relaunches and training your editorial team. We work inside the project, not next to it.
Frequently asked questions about LX
How does a website get cited by ChatGPT or Google AI?
Language models cite pages whose statements they can adopt without interpretation: one core statement per page, headings phrased as questions with a direct answer, structured data (schema.org), verifiable details on person, place and service, and stable URLs. That is the foundation of every website we build.
What does a website from LX cost?
Smaller business websites start in the mid four-figure range; projects with integrations or multilingual content are above that. After the free initial call you receive a written estimate; the concept phase is offered at a fixed price.
Does LX also build online shops?
Yes. We build online shops with Shopify, Craft Commerce and WooCommerce — with payment providers, shipping, integration with your inventory system, multilingual and with a B2B area if required. An online shop usually costs 50 to 100 percent more than a comparable website.
How long does a website project take?
Usually six to ten weeks from the first call to launch. Content and approvals on your side have the biggest influence, not the technology.
Who does LX work for?
Small and medium-sized businesses, freelancers and organisations in Upper Austria and across Austria — on site in the Hausruckviertel, Vöcklabruck, Wels and Linz, otherwise remotely.